Ubongo
How can we leverage the power of entertainment to deliver localized learning to African families at low cost and massive scale?
Scalable and affordable innovations are needed to face the learning crisis in Malawi. JBJ Foundation works together with Ubongo to improve the early learning of young children through edutainment – the combination of stimulation, play and learning at home and in the community. Edutainment helps children feeling better prepared for school, which positively impacts numeracy, language, and pre-literacy outcomes.
For many years, we wanted to bring our educational programs to kids in Malawi who have limited access to affordable and localized learning resources. We needed the right partner who aligned with our mission, values and understood our vision of helping kids across Africa to learn and leverage their learning to change their lives and communities.
Without the support of the JBJ Foundation, we would not have been able to amplify our impact and reach in Malawi. Through our partnership we have now adapted our pre-school educational program Akili and Me into Chichewa and are working with TV and radio broadcast partners to distribute it widely across the country
Doreen Kessy, Chief Business Officer at Ubongo
To address this learning crisis, JBJ Foundation is supporting Ubongo’s work to translate and adapt their edutainment content into Chichewa on the production of high-quality, English and Chichewa-language early learning edutainment.
Audio and video productions are distributed at massive scale through TV, radio, mobile phones, and as educational toolkits. The translation of content into local language broadcasted far and wide is a solution that leverages existing infrastructure to improve children’s future opportunities.
APPROACH
CHALLENGE
To address this learning crisis, JBJ Foundation supports Ubongo’s work to translate and adapt edutainment content into Chichewa.
Audio and video productions are distributed at massive scale through TV, radio, mobile phones, and as educational toolkits. The translation of content into local language broadcasted far and wide is a solution that leverages existing infrastructure to improve children’s future opportunities.
ABOUT THE PARTNERS
Ubongo is a Tanzania-based social enterprise that leverages the power of entertainment, the reach of mass media, and the connectivity of mobile devices, to deliver effective, localized learning to African families at a low cost and massive scale.